Created in 1883, Côte d’Or refers to the actual Ghana where some of the cacao beans were selected. Originally the logo was composed of an elephant, a palm tree and three pyramids. Nowadays only the elephant remain on a red background. This brand belongs to Mondelez International.
The brand owns a lot of products from biscuits to tablet. On this blog will mostly speak about the tablet since it is the broader range and the one we can compare to Milka.
Côte d’Or is a degustation product for all the food lovers, amateur in chocolate and well-being who wants to satisfy a physiological and pleasure need.
- Côte d’Or is known for the quality of its product. Even if it has developed onto a wide range of chocolate, it is recognized as a strong tasty chocolate bringing an intense taste of cacao. Usually mixed with noble ingredients such as pistachio, mint, coco… The brand aims to be at the opposite side of Milka.
Since 2005, Côte d’Or act with Rainforest Alliance with cacao farmer to develop three fundamentals cornerstone: social, economy, and environment. We will develop Côte d’Or implication later on our blog.
You will soon discover that Côte d’Or has a strong communication plan and try to break with the tradition.
Julie Marec
Sources:
https://www.cotedor-chocolat.fr/
http://www.lsa-conso.fr/nestle-grand-chocolat-fait-sa-revolution,138602
Image blason : http://fr.wikipedia.org/wiki/C%C3%B4te_d%27Or_%28chocolat%29
Image tablette: http://www.mylittlediscoveries.com/article-tablettes-chocolat-cote-d-or-winners-are-118158065.html
Image monde sans chocolat: http://www.ystyle.fr/food-drink/vous-imaginez-un-monde-sans-chocolat/ http://turbigo-gourmandises.fr/sos-chocolat-disparu-tablettes-cote-dor-a-gagner/
chocol4te lovers 