Jiaqi WANG
Côte d’Or – Customer Base Brand Equity
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Source:
http://fr.wikipedia.org/wiki/Côte_d’Or_(chocolat)
https://www.cotedor.be/home/histoire-de-la-marque
Milka Customer Base Brand Equity
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Ludivine Lions
Sources:
https://biblogotheque.wordpress.com/category/histoire-de-lart/